{"id":1025,"date":"2020-12-09T14:09:50","date_gmt":"2020-12-09T04:09:50","guid":{"rendered":"https:\/\/portfolio.lizmoffatt.com\/?page_id=1025"},"modified":"2023-12-29T11:55:00","modified_gmt":"2023-12-29T01:55:00","slug":"design","status":"publish","type":"page","link":"https:\/\/portfolio.lizmoffatt.com\/design\/","title":{"rendered":"Design"},"content":{"rendered":"\t\t
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Turning good ideas into great ideas<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Photo by Kelly Sikkema<\/a> on Unsplash<\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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I believe that through Human-Centred Design we can help make the world a more inclusive, accessible and equitable place.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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One of the reasons I enjoy and appreciate Human-Centred Design (HCD) so much is that is focuses on real needs. It requires you to understand the person you are designing for and their wider context. Quite often with a side hustle or small business (or any sized business!) you can get a great idea into market but find that it doesn\u2019t quite work with your customers or you just get stuck.<\/p>

Design Thinking is a mindset, a way of solving problems creatively. HCD is a framework \/ approach to help you focus on the person you are designing for and consider them at all stages of bringing your idea to life. It\u2019s about putting humans at the centre and designing for their needs.<\/p>

HCD and Design Thinking have been used in all sorts of things, from designing the first iPhone right through to Government systems and programs. It helps you to design things that people actually want because you are solving a real need.<\/p>

Design Thinking gets you to the sweet spot of creating something that is desirable, feasible and viable – people want it because it solves a need they actually have, it\u2019s technically & legally feasible and it\u2019s financially viable.<\/p>

There are 3 phases:<\/p>