{"id":813,"date":"2020-07-03T20:37:43","date_gmt":"2020-07-03T10:37:43","guid":{"rendered":"https:\/\/portfolio.lizmoffatt.com\/?page_id=813"},"modified":"2023-12-29T12:01:44","modified_gmt":"2023-12-29T02:01:44","slug":"casestudy1","status":"publish","type":"page","link":"https:\/\/portfolio.lizmoffatt.com\/casestudy1\/","title":{"rendered":"Casestudy1"},"content":{"rendered":"\t\t
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<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Summary<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Context<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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We knew that there was a customer need in the preventative health space \u2013 people had told us that they found the wellbeing market confusing and that they didn\u2019t always know where to go for reliable information. We were asked to create a meaningful experience to help meet this need.<\/p>

In this phase of the project we sought to fill in gaps in our knowledge and ensure we fully understood the problem \u2013 from here, we set out to design a solution.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Output and outcomes<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Using the insights from the online cultural study we designed and tested 5 early prototypes in a co-design workshop. These prototypes were tested with customers and employees and shaped the vision for the end-to-end customer experience and MVP requirements – from here, we were able to build out our MVP and create an action plan for wire framing, testing and delivery.<\/p>

Staff up skilling: Those, like me, who had previously not been exposed to HCD got to learn new skills \/ approaches and get first hand experience of the approach.<\/p>

HCD playbook created to help others in the future.<\/p>

\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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This case study is password protected\u00a0<\/em> click here for access<\/a>.<\/em><\/strong><\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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I acknowledge the traditional custodians of the lands and waterways in which I work.
I pay my respects to elders past, present and emerging.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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www.portfolio.lizmoffatt.com<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\u00a9 Elizabeth Moffatt 2024<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Summary Context We knew that there was a customer need in the preventative health space \u2013 people had told us that they found the wellbeing market confusing and that they didn\u2019t always know where to go for reliable information. We were asked to create a meaningful experience to help meet this need. In this phase […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"nf_dc_page":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"wf_page_folders":[4],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/portfolio.lizmoffatt.com\/wp-json\/wp\/v2\/pages\/813"}],"collection":[{"href":"https:\/\/portfolio.lizmoffatt.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/portfolio.lizmoffatt.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/portfolio.lizmoffatt.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/portfolio.lizmoffatt.com\/wp-json\/wp\/v2\/comments?post=813"}],"version-history":[{"count":5,"href":"https:\/\/portfolio.lizmoffatt.com\/wp-json\/wp\/v2\/pages\/813\/revisions"}],"predecessor-version":[{"id":2993,"href":"https:\/\/portfolio.lizmoffatt.com\/wp-json\/wp\/v2\/pages\/813\/revisions\/2993"}],"wp:attachment":[{"href":"https:\/\/portfolio.lizmoffatt.com\/wp-json\/wp\/v2\/media?parent=813"}],"wp:term":[{"taxonomy":"wf_page_folders","embeddable":true,"href":"https:\/\/portfolio.lizmoffatt.com\/wp-json\/wp\/v2\/wf_page_folders?post=813"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}