Summary
Context
We knew that there was a customer need in the preventative health space – people had told us that they found the wellbeing market confusing and that they didn’t always know where to go for reliable information. We were asked to create a meaningful experience to help meet this need.
In this phase of the project we sought to fill in gaps in our knowledge and ensure we fully understood the problem – from here, we set out to design a solution.
Output and outcomes
Using the insights from the online cultural study we designed and tested 5 early prototypes in a co-design workshop. These prototypes were tested with customers and employees and shaped the vision for the end-to-end customer experience and MVP requirements – from here, we were able to build out our MVP and create an action plan for wire framing, testing and delivery.
Staff up skilling: Those, like me, who had previously not been exposed to HCD got to learn new skills / approaches and get first hand experience of the approach.
HCD playbook created to help others in the future.
I acknowledge the traditional custodians of the lands and waterways in which I work.
I pay my respects to elders past, present and emerging.