Summary
Context
Bupa is a health and care company. As well as providing private health insurance they also offer a variety of products and services. We had been asked to create a new product to address customer need in the preventative health / wellbeing space.
Features of Phase 5 that this case study focuses on:
- Feature development
- Rapid experimentation
- Product build
Output and outcomes
- Using insights from customers to develop, test and iterate on a new prototype
- Using insights from the 3,500+ people who tried our solution in the live, in-market, experiments we learnt that people were interested in using our solution
- Insights from both streams of work helped us to prioritise the product build work and ensure that key features were available before going to market
I acknowledge the traditional custodians of the lands and waterways in which I work.
I pay my respects to elders past, present and emerging.