Summary
Context
After the success of our formal showcase (see case study below) the team were invited by the Chief Customer Officer to speak at the upcoming internal conference. The main focus of the presentation was a live demo of the MVP.
Our aim was to share our learnings will the entire Marketing Department across Australia and New Zealand.
We also used this opportunity to launch the MVP with the audience and get them to use it themselves as ‘real users’ before going on to launch our employee test and learn a short while later.
structure
Overview of customer problem -> Overview of the principles behind our solution -> Live demo.
The live demo
We wanted to demonstrate how a real customer, the person we were designing for, might use our solution.
In order to do this I stepped into the shoes of our customer. I shared the details of the persona as if I was introducing myself. As I moved through the demo I shared my thoughts and feelings with the audience.
outcomes
Approximately 200 people used the MVP in a live environment, all at the same time, and tested it out. I didn’t break(!)
Over 100 people signed up for the upcoming full employee test and learn.
Personal reflection
I spoke, and ran a live demo, in front of 200 people… and not only didn’t I die but it went well!
I was feeling reasonably ‘not-completely-terrified’ for the presentation at the conference and things seemed to be going well until the internet connection failed and the demo stalled.
I was grateful to know the tool and the journey flow so well that I could calmly handle the technical hiccup AND verbalise the rest of what people would have seen in a clear and concise way.
The big lesson for me here was very much: When the tech falls over, take a breath and don’t panic.
Summary
Context
After the success of our formal showcase (see case study below) the team were invited by the Chief Customer Officer to speak at the upcoming internal conference. The main focus of the presentation was a live demo of the MVP.
As a small and relatively newly formed team we were keen to show people the type of work that we did and the problems we were helping to solve for.
We also wanted to showcase our work – to share the learnings far and wide so that other teams across the business could also benefit from our work.
We also wanted to run our first, big, live demo of our MVP.
structure
Overview of customer problem and our design opportunity
Overview of the principles behind our solution
Live demo
Recognition of key people outside of our team who were involved in the project*
Q&A
(*this was especially important for this project because I’d worked so closely with people who didn’t usually get much in the way of public accolade.)
The live demo
During the demo we wanted to clearly demonstrate how a real customer, the person we were designing for might use our solution. In order to do this I stepped into the shoes of our customer, sharing the persona details as if I was introducing myself. As I moved through the demo as our customer, I shared my thoughts and feelings with the audience. I also fielded questions for most of the Q&A session.
I was excited to be able, once again, to show case how we had collaborated across the business and used HCD to solve for a real customer need.
Outcomes
- People across the business knew what we had been working on and had knowledge of our key insights – They also knew where to come for more information about the problem we were solving for
- Business-wide visibility of our what our team did
- Generated engagement and excitement about our imminent employee test and learn
- After the presentation I was proud to not only receive recognition from the Chief Customer Officer but also to be recognised by numerous people across the business as “That Customer”
- Team invited to speak at the upcoming internal marketing conference
Personal reflection
Maybe I can learn to dislike public speaking a little less
I do not enjoy public speaking (in my mind, teaching group exercise to 30 – 50 people multiple times a week is a very different thing!)
To put it mildly, the thought of leading a section of the showcase was not one I relished. That said, the session went SO well and I was really proud of myself. Various people stopped me in corridors afterwards and told me how much they’d enjoyed listening to me speak. I also got a shout out from our Chief Customer Officer via our internal employee recognition program!
Maybe I can learn to dislike public speaking a little less…
I acknowledge the traditional custodians of the lands and waterways in which I work.
I pay my respects to elders past, present and emerging.